Welcome to Chicthebrand! Chic was founded in 2025 by Chrisi Coetzer with the dream of creating a brand that blends everyday authenticity with timeless style. What started as a spark of inspiration quickly grew into a vision for clothing that is not only fashionable but also meaningful pieces designed to make people feel confident, unique, and effortlessly chic. At its heart, Chicthebrand is about more than clothes; it’s about celebrating individuality, embracing creativity, and building a brand that speaks to those who value both quality and originality. Every collection is crafted with care, balancing elegance with a touch of bold personality, to ensure that what you wear feels like a true extension of who you are